About me


I collaborate with startups and digital design agencies (remotely or onsite) as well as large and small businesses throughout the United States, for an array of clients across sectors in eCommerce, outdoor, travel, technology, fashion, real estate, finance, healthcare, and non-profit organizations.
My work and capabilities are diverse with a strong attention to detail. I have a great combination of high-level process and strategy expertise combined with years of experience using storytelling and visualization to develop beautifully crafted concepts quickly. My experience has afforded me the ability to comfortably jump in during research, production or implementation phases to both support and lead projects.
Whether creating user interfaces, mobile apps, or catapulting brands from concept to launch, I possess extensive working knowledge of the design fundamentals—design systems, brand development, color theory, typography, interactivity, and accessibility. I am fluent in applications and platforms such as Adobe Creative Suite (Photoshop, Illustrator, InDesign Adobe XD), Sketch, Principle, Figma, InVision Studio and DSM, Webflow, Squarespace, and Shopify.
I recently relocated to Lake Tahoe from San Francisco, California and currently work independently as a freelance designer under Sirris Design. I hold a BFA in Design and Minor in Sociology from (RIT) Rochester Institute of Technology in Rochester, New York.
Raised with respect and fervor for the great outdoors, which as a result, I have spent a large portion of my life exploring outside. I need the mountains, trees, lakes, and snow. These are the things that inspire me, and the necessary ingredients in my creative process and my life overall. In my free time, I enjoy backpacking, snowboarding, trail running, mountain biking, electronic music, history, archeology, photography, and all variations of fine art.
The meaning of Sirris: A palindrome, the peak of wordplay. A term derived from Sirius, the brightest star in the night sky; and Cirrus, the highest and most boundless clouds. In short: a name for infinite yet calculated thinking, all wrapped into one.
experience
Truckee + San Francisco, CA
May 2020–Current
San Francisco, CA
May 2019–April 2020
Responsible for website redesign, creation of multiple landing pages, conducted research, developed user personas, user flows, empathy and site maps, wireframes, and prototypes.
Oakland, CA
April 2017–August 2018
Responsible for the concept and visual design execution of large scale website redesign. Created user flows, site maps, wireframes, working prototypes, and conducted user testing. Developed email campaigns, trade show booth, banners ads, brand style guide, pattern library, and UI kit.
San Francisco, CA
June 2015–June 2016
Key projects //
New business: Worked closely with ECD and team to win “pitch work” and acquired new business as the creative lead for accounts: Delta Airlines, American Express, JCPenney, and Wells Fargo.
Delta Airlines: Lead role in award-winning website redesign, concept of program name "Uplift," logo and branding, marketing campaigns (print + digital) for Delta's employee reward program, winning an IMA, WMA, and Horizon Interactive Award in 2016. Following the relaunch of the program, enrollment doubled, Card acquisitions hit the year’s target in a single month, and employee rewards totaled more than $6 million in revenue growth and 120 million miles.
Awards //
Uplift, Delta Airlines 2016 – Branding + Website
Outstanding Achievement Award “Best in Class” – Interactive Media Award, WMA Web Award “Outstanding Website”, and Horizon Interactive Award “Gold Winner”Epsilon
ProSight Speciality Insurance 2015 – Mobile App
Outstanding Achievement Award “Best Mobile App” – Interactive Media Award
Clients //
Adobe, American Express, Apple, Blue Trails/Oceanic Scales, Cisco, Cooley Law, Delta Airlines, Duke University, Epsilon Rebrand, Hitachi Data Systems, JCPenney, Macy's, ProSight Specialty Insurance, Service Now, The Economist, Wells Fargo, Victoria’s Secret, Zinio
Cupertino, CA
January 2015–June 2015
Contract via Epsilon.
San Francisco, CA
January 2013–June 2015
Palo Alto, CA
June 2011–December 2011
Created the visual design of the website, information architecture, user flows, wireframes, prototypes, and brand identity system.
San Francisco, CA
November 2009–December 2010
Crafted concept and visual design of website, animated storyboards, and banners concepts.
San Francisco, CA
November 2007–November 2009
Key projects //
Paypal: Creative lead in the redesign of PayPal's global website, multiple landing pages, digital campaigns, animated banners, brand style guide, UI kit, and brand identity systems.
Blue Shield of California: Creative lead in the redesign of the global website as well as the creation of digital campaigns, interactive brand style guide, UI kit, and brand identity systems.
Jamba Juice: Creative lead for Jamba Juice viral video film shot at several locations in San Francisco.
Clients //
American Airlines,Amgen/Wyeth, Blue Shield of California, Dreyer’s Ice Cream, Jamba Juice, LG Electronics, PayPal, UBS Bank
User Flows + Personas
Journey Maps
Site Mapping
Storyboarding
Wireframes
Prototyping
Accessibility
Visual Design
Design Systems
Branding + Identity Systems
Style Guides
Pattern Libraries + UI Kits
Illustration + Sketching
Photography
Rochester, NY
San Francisco, CA (Remote)
Outstanding Achievement Award “Best in Class” – Interactive Media Award, WMA Web Award “Outstanding Website”, and Horizon Interactive Award “Gold Winner”
San Francisco, CA
Outstanding Achievement Award “Best Mobile App” – Interactive Media Award
San Francisco, CA
and brands
Blast Radius
Digitas
Epsilon
IDEO
Organic
Digitas + Publicis Modem
Solutionset (acquired by Epsilon)
The Buddy Group
Questus
American Airlines
American Express
Amgen/Wyeth
Apple
Astral Shoes
Breast Cancer Research Foundation
Bank of America
Blue Shield of California
Blue Trails + Oceanic Scales
Celebrity Cruises
Conductor Tech
Cooley Law
Delta Airlines
Dreyer's Ice Cream
Duke University
Estee Lauder
Flylow Gear
Glissade Snowboards
Hitachi Data Systems
Horizon Organic
Jamba Juice
JCPenney
(KBB) Kelley Blue Book
LeapFrog
LG Electronics
Macy's
Medicine Box
PayPal
Ring Central
Roam Robotics
SAP
Service now
Sweet Protection
(TRPA) Tahoe Regional Planning Agency
The Economist
UBS
United Airlines
Victoria's Secret
Virgin Airlines
Vizio
VMware Software
Wells Fargo Bank
Zinio Books