About me
Theresa Smith–Garringer, UI/UX Designer + Creative Lead
Design lead with a focus on UI/UX and product, specializing in user-centered design guided by data, research, and strategy. An expert at transforming complex ideas into tangible, intuitive experiences that deepen engagement from concept to launch.
People are at the center of my work. Whether it's understanding problems, engaging stakeholders, or working on teams, I work collaboratively. I enjoy creating websites, mobile applications, design systems, brand identities, and everything in–between.
I’ve shipped impactful experiences for top-tier brands such as Adobe, American Express, Apple, American Airlines, Bank of America, Blue Shield of California, Cooley, Dolby, Delta Airlines, Gore-Tex, Hitachi, Kelloggs, Macy’s, PayPal, Service Now, The Economist, Victoria's Secret, Wells Fargo and more either directly or through various creative agencies.
I have a great combination of high-level process and strategy expertise combined with years of experience using storytelling and visualization to develop beautifully crafted concepts quickly. My experience has afforded me the ability to comfortably jump in during research, production or implementation phases to both support and lead projects.
My expertise and design focus resides in (UX) user experience, (UI) user interface design, product design, application design, e-commerce, mobile applications, dashboards, design systems, brand and identity development. I am fluent in Figma, Sketch, InVision, Adobe Suite (Photoshop, Illustrator, InDesign), and Webflow applications.
In my free time, I thrive in outdoors and try to be active whenever possible. I love to snowboard, backpack, trail run, and mountain bike. Art is a constant in my life as I enjoy illustrating in my sketch book, and photographing moments and landscapes.
The meaning of Sirris: A palindrome, the peak of wordplay. A term derived from Sirius, the brightest star in the night sky; and Cirrus, the highest and most boundless clouds. In short: a name for infinite yet calculated thinking, all wrapped into one.
Work
experience
experience
Dolby
Product Designer, UI/UX
Lake Tahoe + San Francisco, CA (Remote)
June 2021–Current
Lake Tahoe + San Francisco, CA (Remote)
June 2021–Current
Sirris DesigN
Freelance, Design Director + UI/UX
Lake Tahoe + San Francisco, CA (Remote)
June 2020–May 2021
Lake Tahoe + San Francisco, CA (Remote)
June 2020–May 2021
Ongoing consultation and creative direction for both large and small businesses, start-ups, and digital design agencies.
Digitas
Senior Experience Designer, UI/UX
Lake Tahoe + Boston, MA (Remote)
November 2020–March 2021
Lake Tahoe + Boston, MA (Remote)
November 2020–March 2021
[ Contract ]
Clients //
Gore-Tex, Kellogg's
Clients //
Gore-Tex, Kellogg's
Roam Robotics
Design Lead, UI/UX – Outdoor + Medical
Lake Tahoe + San Francisco, CA (Remote)
May 2019–June 2020
Lake Tahoe + San Francisco, CA (Remote)
May 2019–June 2020
Design lead at a fast-paced start-up that builds robotic exoskeletons and orthoses for consumers. Designed responsive e-commerce website, multiple landing pages, brand identity, iconography, personas, journey maps, empathy maps, information architecture, wireframes, and prototypes. Conducted A/B testing and surveys.
[ Contract ]
[ Contract ]
Conductor Tech
Design Lead, UI/UX
Lake Tahoe + Oakland, CA (Remote)
April 2017–August 2018
Lake Tahoe + Oakland, CA (Remote)
April 2017–August 2018
Design Lead for VFX cloud rendering platform start-up, accommodating complex, custom on-demand resources for rendering and multi-site workflows, simulation, and virtual reality.
Responsible for the concept and visual design execution of large scale website redesign. Created user flows, information architecture, high fidelity wireframes, prototypes, email campaigns, trade show booths, banners, brand style guide, design system, pattern library, UI kit, and user testing.
[ Contract ]
Responsible for the concept and visual design execution of large scale website redesign. Created user flows, information architecture, high fidelity wireframes, prototypes, email campaigns, trade show booths, banners, brand style guide, design system, pattern library, UI kit, and user testing.
[ Contract ]
Epsilon
Associate Creative Director
San Francisco, CA
June 2015–June 2016
San Francisco, CA
June 2015–June 2016
Managed team of seven (7) designers; reported directly to ECD to execute multiple project deliverables creating responsive websites, reward and application platforms, digital and print campaigns, and design systems. Managed production schedules and budgets under tight deadlines.
Key Projects //
New business: Worked closely with ECD and team to win “pitch work” and acquired new business as the creative lead for accounts: Delta Airlines, American Express, JCPenney, and Wells Fargo.
Delta Airlines: Lead role in award-winning website redesign, concept of program name "Uplift," identity and branding, marketing campaigns (print + digital) for Delta's employee reward program, winning an IMA, WMA, and Horizon Interactive Award in 2016. Following the relaunch of the program, enrollment doubled, card acquisitions hit the year’s target in a single month, and employee rewards totaled more than $6 million in revenue growth and 120 million miles.
Awards //
Uplift, Delta Airlines 2016:
• IMA Outstanding Achievement Award “Best in Class”
• WMA Web Award “Outstanding Website”
• Horizon Interactive Award “Gold Winner”
ProSight Speciality Insurance 2015:
• Mobile App, IMA Outstanding Achievement Award “Best Mobile App”
Teachability 2014:
• Website, WMA Web Award “Outstanding Website”
Clients //
Adobe, American Express, Apple, Blue Trails/Oceanic Scales, Cisco, Cooley Law, Delta Airlines, Duke University, Epsilon Rebrand, Hitachi Data Systems, JCPenney, Macy's, ProSight Specialty Insurance, Service Now, The Economist, Wells Fargo, Victoria’s Secret, Zinio
Key Projects //
New business: Worked closely with ECD and team to win “pitch work” and acquired new business as the creative lead for accounts: Delta Airlines, American Express, JCPenney, and Wells Fargo.
Delta Airlines: Lead role in award-winning website redesign, concept of program name "Uplift," identity and branding, marketing campaigns (print + digital) for Delta's employee reward program, winning an IMA, WMA, and Horizon Interactive Award in 2016. Following the relaunch of the program, enrollment doubled, card acquisitions hit the year’s target in a single month, and employee rewards totaled more than $6 million in revenue growth and 120 million miles.
Awards //
Uplift, Delta Airlines 2016:
• IMA Outstanding Achievement Award “Best in Class”
• WMA Web Award “Outstanding Website”
• Horizon Interactive Award “Gold Winner”
ProSight Speciality Insurance 2015:
• Mobile App, IMA Outstanding Achievement Award “Best Mobile App”
Teachability 2014:
• Website, WMA Web Award “Outstanding Website”
Clients //
Adobe, American Express, Apple, Blue Trails/Oceanic Scales, Cisco, Cooley Law, Delta Airlines, Duke University, Epsilon Rebrand, Hitachi Data Systems, JCPenney, Macy's, ProSight Specialty Insurance, Service Now, The Economist, Wells Fargo, Victoria’s Secret, Zinio
Apple
Senior Art Director
Cupertino, CA
January 2015–June 2015
Cupertino, CA
January 2015–June 2015
Confidential.
[ Contract via Epsilon ]
[ Contract via Epsilon ]
Epsilon
Senior Art Director
San Francisco, CA
January 2013–June 2015
San Francisco, CA
January 2013–June 2015
IDEO
Senior Art Director
Palo Alto, CA
June 2011–December 2011
Palo Alto, CA
June 2011–December 2011
Design lead for concept and design direction of the “Living Climate Change” website focused on sustainable living, user stories, and how to reduce climate change.
Created the visual design of the website, information architecture, user flows, wireframes, prototypes, and brand identity system.
[ Contract ]
Created the visual design of the website, information architecture, user flows, wireframes, prototypes, and brand identity system.
[ Contract ]
Blast Radius
Senior Art Director
San Francisco, CA
March 2011–June 2011
San Francisco, CA
March 2011–June 2011
[ Contract ]
Questus
Senior Art Director
San Francisco, CA
December 2010–March 2011
San Francisco, CA
December 2010–March 2011
[ Contract ]
Organic
Senior Art Director
San Francisco, CA
November 2009–December 2010
San Francisco, CA
November 2009–December 2010
Collaborated with a team of designers, writers, and developers to produce Bank of America’s “First Time Home Buyer Experience” website, educating buyers on how to purchase their first home.
Crafted concept and visual design of website, animated storyboards, and banners concepts.
Crafted concept and visual design of website, animated storyboards, and banners concepts.
Digitas
Senior Art Director
San Francisco, CA
November 2007–November 2009
San Francisco, CA
November 2007–November 2009
Worked closely with creative director to win “pitch work” and acquiring new business for accounts, Jamba Juice, Dryer’s Ice Cream, PayPal, LG Electronics, American Airlines, Amgen/Wyeth, and UBS Bank.
Key Projects //
Paypal: Creative lead in the redesign of PayPal's global website, multiple landing pages, digital campaigns, animated banners, brand style guide, UI kit, and brand identity systems.
Blue Shield of California: Creative lead in the redesign of the global website as well as the creation of digital campaigns, interactive brand style guide, UI kit, and brand identity systems.
Jamba Juice: Creative lead for Jamba Juice viral video film shot at several locations in San Francisco.
Clients //
American Airlines,Amgen/Wyeth, Blue Shield of California, Dreyer’s Ice Cream, Jamba Juice, LG Electronics, PayPal, UBS Bank
Key Projects //
Paypal: Creative lead in the redesign of PayPal's global website, multiple landing pages, digital campaigns, animated banners, brand style guide, UI kit, and brand identity systems.
Blue Shield of California: Creative lead in the redesign of the global website as well as the creation of digital campaigns, interactive brand style guide, UI kit, and brand identity systems.
Jamba Juice: Creative lead for Jamba Juice viral video film shot at several locations in San Francisco.
Clients //
American Airlines,Amgen/Wyeth, Blue Shield of California, Dreyer’s Ice Cream, Jamba Juice, LG Electronics, PayPal, UBS Bank
Skills
UX Methods
User Flows + Personas
Journey + Empathy Maps
Information Architecture
Site Mapping
Storyboarding
Wireframes
Prototyping
Accessibility
Journey + Empathy Maps
Information Architecture
Site Mapping
Storyboarding
Wireframes
Prototyping
Accessibility
Design Methods
User Interface Design
Visual Design
Design Systems
Branding + Identity Systems
Style Guides
Pattern Libraries + UI Kits
Illustration + Sketching
Photography
Visual Design
Design Systems
Branding + Identity Systems
Style Guides
Pattern Libraries + UI Kits
Illustration + Sketching
Photography
Tools
Software + Platforms
Sketch, Figma, Principle, InVision, Webflow, Squarespace, Shopify, Keynote, JIRA, Google Suite, Asana, Basecamp, understanding of CSS, HTML, Java Script
Adobe Suite
Photoshop, Illustrator, Adobe XD, After Effects, InDesign
Education
(RIT) Rochester Institute of Technology
(BFA) Bachelor of Fine Arts – Graphic Design, Minor – Sociology
Activities + Societies: AIGA, ESPRIT, The Outdoor Club
Activities + Societies: AIGA, ESPRIT, The Outdoor Club
Rochester, NY
Thinkful
UI/UX + Product Design Program
San Francisco, CA (Remote)
San Francisco, CA (Remote)
San Francisco, CA (Remote)
Awards
Delta Airlines "UPLIFT" 2016
IMA Outstanding Achievement Award “Best in Class” 2016
WMA Web Award “Outstanding Website” 2016
Horizon Interactive Award “Gold Winner” 2016
Epsilon
San Francisco, CA
San Francisco, CA
Prosight speciality insurance 2015
Mobile App – IMA Outstanding Achievement Award “Best Mobile App”
Epsilon
San Francisco, CA
San Francisco, CA
Teachability 2014
Website – WMA Web Award “Outstanding Website”
Epsilon
San Francisco, CA
San Francisco, CA
Student Awards + Achievements
Student Addy Award, Western New York, 1st Place Editorial Design, "Tomorrow's Child," 2000
ESPRIT Design Publication, 2000
Student Honors Show, 2000
Student Honors Show, 1997
ESPRIT Design Publication, 2000
Student Honors Show, 2000
Student Honors Show, 1997
(RIT) Rochester Institute of Technology
Rochester, NY
Rochester, NY
Agencies
and brands
and brands
Design agencies
Apple
Blast Radius
Digitas
Dolby
Epsilon
IDEO
Organic
Digitas + Publicis Modem
Solutionset (acquired by Epsilon)
The Buddy Group
Questus
Blast Radius
Digitas
Dolby
Epsilon
IDEO
Organic
Digitas + Publicis Modem
Solutionset (acquired by Epsilon)
The Buddy Group
Questus
Brands
Adobe
American Airlines
American Express
Amgen/Wyeth
Apple
Astral Shoes
Breast Cancer Research Foundation
Bank of America
Blue Shield of California
Blue Trails + Oceanic Scales
Celebrity Cruises
Conductor Tech
Cooley Law
Delta Airlines
Dreyer's Ice Cream
Duke University
Estee Lauder
Flylow Gear
Glissade Snowboards
Gore–Tex
Hitachi Data Systems
Horizon Organic
Jamba Juice
JCPenney
(KBB) Kelley Blue Book
Kelloggs
LeapFrog
LG Electronics
Macy's
Medicine Box
PayPal
Ring Central
Roam Robotics
SAP
Service now
Sweet Protection
(TRPA) Tahoe Regional Planning Agency
The Economist
UBS
United Airlines
Victoria's Secret
Virgin Airlines
Vizio
VMware Software
Wells Fargo Bank
Zinio Books
American Airlines
American Express
Amgen/Wyeth
Apple
Astral Shoes
Breast Cancer Research Foundation
Bank of America
Blue Shield of California
Blue Trails + Oceanic Scales
Celebrity Cruises
Conductor Tech
Cooley Law
Delta Airlines
Dreyer's Ice Cream
Duke University
Estee Lauder
Flylow Gear
Glissade Snowboards
Gore–Tex
Hitachi Data Systems
Horizon Organic
Jamba Juice
JCPenney
(KBB) Kelley Blue Book
Kelloggs
LeapFrog
LG Electronics
Macy's
Medicine Box
PayPal
Ring Central
Roam Robotics
SAP
Service now
Sweet Protection
(TRPA) Tahoe Regional Planning Agency
The Economist
UBS
United Airlines
Victoria's Secret
Virgin Airlines
Vizio
VMware Software
Wells Fargo Bank
Zinio Books